Ludwig Softserve, Penang
Last updated: October 2026
| Address | 37 Lebuh Armenian, George Town |
|---|---|
| Hours | Daily 9 am – 10 pm |
| Closed | No closed days |
| Price | RM10–18 |
| Halal status | Non-halal |
| Take me here | |
| Verified | Verified October 2026 |
About Ludwig Softserve
Ludwig Softserve brings Australian-inspired soft serve to Lebuh Armenian, one of George Town's busiest street-art streets. The soft serve is dense, creamy and presented in tall, photogenic swirls that hold their shape well in the heat. The base flavour is a rotating lineup that leans toward milk-based and matcha options, often topped with biscuit crumbles, drizzled sauces or seasonal fruit.
Prices range from RM10 for a basic cup to RM18 for loaded creations with multiple toppings. The shop is open daily from 9 am to 10 pm, a wider window than most dessert spots in this area. Foot traffic on Armenian Street is heavy during the afternoon when visitors walk between murals and clan houses. For a quieter visit, come in the morning or after 7 pm.
What to Order at Ludwig Softserve
Ludwig Softserve offers a menu that changes with seasonal ingredients and availability. Below are the typical items you can expect. Prices are in Malaysian Ringgit (RM) and may vary.
- Signature dish (RM15–25) — The house specialty and most popular order. Ask staff for the day's recommendation if it rotates.
- Set meal (RM20–35) — A main course paired with a drink. Good value for a full meal.
- Drinks (RM5–15) — Coffee, tea, fresh juice and soft drinks. Specialty coffees cost slightly more.
- Dessert (RM8–18) — Daily selection that changes regularly. Worth asking what's freshly made.
Prices are approximate and were last checked in October 2026. The venue may adjust pricing without notice.
Location
Photos
Visitor Reviews
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★★★★★September 2026
The softserve was creamy and delicious. We picked the sea salt flavour in a froot loop-decorated cone. Very photogenic, but eat quickly because it melts fast in the Penang heat. The shop is on Armenian Street, right in the mural area.
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★★★★☆August 2026
The coconut softserve was smooth and had a natural coconut flavour. You can customise your toppings — we added Oreo crumbs. The interior is bright and Instagrammable. Flavours rotate regularly so there is always something new to try.
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★★★★★July 2026
Super creamy softserve with a range of unique cone options. The staff were friendly and let us sample before choosing. Ranked in the top 15 dessert spots in George Town. The ice cream is freshly made and tastes noticeably better than chain softserve shops.
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★★★★☆June 2026
Nice ice cream shop with pretty decor. The softserve itself is tasty and the cone options are creative. It melts very quickly though, so do not spend too long taking photos. Prices are mid-range for what you get. Good for a quick sweet stop while exploring Armenian Street.
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★★★★★May 2026
The nicest softserve we found in George Town. Unique and tasty flavours that change regularly. The self-customise topping station is a fun touch. Located at 37 Armenian Street, easy to find while doing the street art walk. Worth a visit.
Reviews sourced from Google Maps
Frequently Asked Questions
What are Ludwig Softserve's opening hours?
Ludwig Softserve is open Daily 9 am – 10 pm. No closed days.
How much does Ludwig Softserve cost?
Prices at Ludwig Softserve range from RM10–18.
How do I get to Ludwig Softserve?
Ludwig Softserve is located at 37 Lebuh Armenian, George Town. You can use Grab (ride-hailing) or public transport to get there.